Laurel Dickson-Bull has worked in software development for over 20 years and has learned that in the three legged stool of People, Process and Tools, people matter the most. People need to be empowered to experiment, collaborate, innovate and be excited about what they are doing.

Laurel manages the UrbanCode Deploy software product. UrbanCode Deploy automates the deployment of applications across heterogeneous development, test, and production environments, and helps organizations drive down cost and speed time to market with reduced risk.

As product manager, Laurel represent the voice of the customer and the voice of the business (sometimes a difficult line to walk…), in design and development to ensure delivery of a product that the market wants with a differentiated user experience. Laurel drives collaboration around user research, prioritization of ideas/work, product roadmap, and alignment across the entire cross-functional team.